The Lobster Poster Research

This poster seems really strange since we can see a man hugging a blank silhouette, keeping the narrative very mysterious. The main monochrome colours connote that this film is sombre and has lots of serious meaning within the narrative. Iconography of a hug represents love which is missing in this poster due to the blank silhouette. Font of the title is bold in black and centred just above the billing block which is written in a really small font. Production company logo is placed at the top of the block of writing so viewers clearly see who produced the film. This will intrigue the audience as they will know the production company.

Genre is not clear through this poster but through research I know the film is romantic and has comedic value. It is slightly seen as romantic because of how the photo is portrayed as figures hugging which connotes love.
 
Tagline is not present on the poster which is unusual because they are used to entice a potential audience. The USP relies on how audiences find the poster interesting due to the main image being strange making it fascinating and slightly artistic. Critics are not quoted which implies that known names haven't viewed the film yet in order to review it. Consequently this makes the audience think that the film is not very incredible.

Attention from viewers is grabbed by revealing what actors are in the film, the first written is Colin Farrell who is a well known actor. Release date information is not clear, if it is included then it is written too small to read easily, same goes for the films certificate rating. This causes confusion as to what the target audience is, who the film is appropriate for.

Overall I think this poster could have important information clearly written in a bigger font placed around the layout. Small writing is really difficult to read. However, I like how mysterious the main photo is, it is likely to intrigue an audience into wanting to see the film.